Headless ecommerce is an important advancement in ecommerce technology that merchants are adopting to ensure their future success. Ecommerce sales reached a staggering 4.9 trillion U.S. dollars worldwide in 2021. And that’s forecast to expand by another 50% by 2026. Ecommerce merchants need the skills and resources to efficiently integrate new technologies, stay relevant in a fast-changing market and support continued growth. Customer experience is improved through headless ecommerce. Improved customer experience leads to increased sales.
So how can Headless Ecommerce ensure great customer experiences?
With studies showing that more than 50% of online traffic comes from mobile devices, it’s never been more important to make a mobile consumer experience convenient and engaging. Mobile commerce sales reached an incredible $359.32 billion in 2021, an increase of 15.2% over 2020. So a responsive, mobile first approach that makes your site easy to navigate it’s imperative to tap into that market. Loading times, navigation and mobile friendly content can all be improved by headless ecommerce.
But What Is Headless Ecommerce?
Traditional ecommerce platforms have specific limits on front-end and back-end development, limiting the integration of new features. With headless ecommerce, the front-end presentation layer is decoupled from the back-end commerce layer.The front-end presentation layer includes all the visible elements that consumers interact with – including images, the positioning of elements on the page, buttons and content. While the back-end is responsible for pricing, security, checkout and other ecommerce functionality. Headless ecommerce refers to the separation of the front end ecommerce layer from the back end ecommerce layer.
Five Headless ECommerce Benefits In A Fast Paced World
1. Flexibility in Technological Integration
It’s essential that your ecommerce business stays at the forefront of technology, taking advantage of as many new releases as you can. But traditional ecommerce systems can make integrating and consolidating new technology complex and time consuming. Headless ecommerce offers the substantial benefit of less complex methods to consolidate new technologies.
Uncoupling the front and back ends of your system makes it far simpler for developers to add updates, without starting from the ground up. This allows merchants to quickly add improvements and new elements to enhance customer experiences.
2. An Exciting Platform Improves Customer Experience
Customer experience is a key factor in customer engagement. Enhanced customer experience gives merchants the edge in a highly competitive market. According to Clutch “Almost everyone (94%) says easy navigation is the most important website feature”. And studies show that 38% of people will simply click away if your small business website content and layout are unappealing or unattractive.
Customers judge sites in the blink of an eye. It takes just 0.05 seconds for visitors to decide whether to stay or go. Offering a personalized customer experience and maintaining a mobile first approach improves encourages customer engagement. And headless ecommerce makes it easy for merchants to offer an enhanced, attractive customer experience.
3. Future Proofing Your Site
Your site must be dynamic, interactive and exciting to attract and retain ecommerce customers. Staying ahead of trends is key, and integrating those trends into your site is vital. Headless ecommerce allows developers to use all the latest tools without being locked into a content management system.
At the centre of decoupled architecture is the use of APIs. API use means front and back ends can evolve and scale independently and allows different technological choices for back-end and front-end. So by using APIs rather than traditional methods, developers can add functionality without having to redesign your website from scratch, instead quickly and easily updating functionalities individually as your site grows.
4. Supporting Omnichannel Strategies
Post pandemic consumer habits have changed. According to a study by Deloitte, in 2020, 73% of consumers used “a mix of physical stores, ecommerce, digital apps, social commerce, and marketplace platforms to buy products.” Customers also research and hunt down deals before deciding what and how to buy.
This can be challenging for merchants with the necessity for a multi-channel approach and updated strategies for customer service. With a combination of physical shopping and online shipping required to meet consumer needs, merchants must regularly update sites with relevant, upgraded and up to date customer information.
Headless commerce makes rapid updates simpler by allowing merchants to implement updates to just parts of the system, allowing teams to make unique changes to differing parts of the system at the same time.
5. Personalized User Experiences
Headless commerce makes it simpler to leverage vital marketing data. According to Startupbonsai 80% of consumers are more likely to buy when offered a a personal shopping experience, while 70% of customers offer loyalty only if the merchant understands their individual needs.
In addition, 71% of customers find impersonal shopping experiences frustrating, while a full 72% will only engage with personalized marketing, tailored to personal interests. So it’s critical that merchants provide a tailored, individual consumer experience.
Studies consistently show that customers will share their data for the benefit of personalized marketing.Headless ecommerce allows your site to automatically update marketing data quickly and efficiently.By leveraging vital data faster, you can offer critical personalization quickly and efficiently. And that’s a direct route to improved customer experiences, and repeat visits.
Headless Ecommerce Is The Solution You’re Searching For
Customers want an experience that will leave them engaged and excited. They desire personal connection and loyalty to a brand. And merchants must stay relevant in a fast-moving online world. Ecommerce merchants need the tools to update and integrate new technologies so they can provide the experiences customers love and offer loyalty time and time again.
The most efficient way to secure a seamless, mobile-friendly strategy and great customer experiences is through headless ecommerce. Headless ecommerce is the solution your ecommerce strategy needs. Offer your customers the best experiences, future proof your site and maximise your competitive advantage with headless ecommerce.
Calashock is a global e-commerce agency and BigCommerce Elite agency partner with over a decade of experience and operations across Europe and North America. If you have any questions, feel free to contact us