It’s estimated that by 2023, e-commerce sales will constitute 22 percent of all global retail sales. Naturally, “how do I get more e-commerce sales” will be on top of the mind for almost all online merchants.
Increasing digitalisation and advanced technologies have thrown up new opportunities to acquire, retain, and meaningfully engage with customers online. In that sense, the question “how do I get more e-commerce sales” can be rephrased as “how can we better market our products /services online.”
Here are nine ways to grow your e-commerce sales.
9 STRATEGIES TO GROW E-COMMERCE SALES FOR MERCHANTS
1. Go omni-channel
Businesses have to be everywhere because customers can be anywhere. Focusing on any single platform or channel won’t work anymore. A customer can start their journey by adding your product to their cart on your website and later use their smartphone to make the payment.
To enable a seamless experience across all channels, you need to first understand the customer journey and then customise your marketing to be more relevant. Then, identify all touch points and execute an omni-channel strategy based on customer behaviour and insights.
2. Improve your customer service
With the profusion of touch points, customers now expect instantaneous responses to their queries or complaints. Relying on email or traditional customer support will make you look outdated. And remember that irate customers posting bad online reviews can seriously dent your reputation.
If you’re wondering “how do I get more e-commerce sales,” a key step is to improve your customer service through automation. Customised and user-friendly chatbots along with a dedicated help desk will go a long way in improving customer experience and your brand reputation.
3. Add Google Shopping to the mix
Online brands cannot afford to ignore those who would be searching for their categories on Google. Being present in front of relevant customers looking for a solution is a great way to grow e-commerce sales. More importantly, Google Shopping is a free way to advertise your product with an image, price, and brand name.
The search engine creates Google Shopping ads from information that sellers submit to the merchant data feed. While it does take some time, it’s worth the effort. You will only have to pay when a user clicks on your ad.
4. Use social media
Social media remains a key gateway to attracting customers, improving engagement, and directing users to your website. While you should be present on all platforms, you should focus on those where your ideal audience would be present. And always remember the golden rule in social media: Frequency beats intensity.
Use a variety of media from photos to GIFs to videos to keep users interested. But don’t merely post product information as that can come across as pushy. Try to add value to your followers’ lives by also posting helpful tips.
5. Personalise customer experiences
Brands that will consistently improve their sales in the online world would be those that deliver personalised experiences to their customers. By understanding the unique needs and preferences of the buyers, you can display relevant products and increase the chances of conversion.
Beyond customising marketing, think about how you can personalise the user experience. If a customer sees a page that has all their favourites or product recommendations, they are more likely to make imminent purchasing decisions.
6. Invest in email marketing
Email is one of the most effective ways to not just improve your e-commerce sales for this quarter but build a community that would buy from you for many years. The first step is to get customers to sign up for your email newsletters. This can be through a signup form on your website.
Send out emails at least once a month with exclusive offers, sneak peeks of upcoming products, and limited-time discounts. Do wish your customers on their birthdays and special occasions with discounts to increase their loyalty.
7. Sell in international markets
If your main concern is “how do I get more e-commerce sales,” expanding to international markets could be one of the easiest solutions. All you have to do is understand the customers in those countries and use digital marketing to target them.
For this, you will have to talk to them in their language and use translation plugins on your website. The next step is to make sure that your website can handle international payments by accepting those markets’ local currencies.
8. Optimise for Mobile
Why? Because 44 percent of all e-commerce is projected to be done through mobile phones by 2024. Shopping via desktop browsers is still going strong but increasingly product discovery is happening on mobile devices. Brands that have mobile-optimised online stores will have a significant advantage over others.
You can check how your store performs on a mobile device and see whether the text, images, and design enhance or limit the user experience. It shouldn’t be clunky or illegible. The checkout process should be easy and seamless on any mobile device.
9. Offer compelling deals
The right offers can easily help you get more e-commerce sales. The key is to make sure that they are relevant and compelling to the customer. This is where personalised marketing and customised user experiences are important.
Technology is making it possible to optimise pricing and balance it with discounts. Beyond seasonal offers, think of bundled deals, exclusive time-bound sales, and discounts tied to a user’s previous purchases. The data you get with every sale should be used to optimise future offers.
By implementing these tactics, merchants wondering “how do I get more e-commerce sales” can see demonstrable increases in their sales and growth.Calashock is a global e-commerce agency and BigCommerce Elite agency partner with over a decade of experience and operations across Europe and North America. If you have any questions, feel free to contact us